2025
Hyundai Mobis | Seoul Mobility Show
2024
2023
2022
2021
KB Financial Group | Star Championship Sponsorship Exhibition
Kia | Carnival Launching & Test Drive


KOREA WINTER NIGHT
H-Premium Family Thank U Concert
BMS (Busan Mobility Show)
Genesis Championship Gallery Plaza
KOREA MAT
Lexus Dealer Convention
AMCHAM INAUGURAL BALL
THE BRILLIANT COUNTDOWN


2017
SMS (Seoul Mobility Show)
Good Partnership Conference


2016
WIS (World IT Show)
Brilliant Kids Motorshow


2015
K5 Media Showcase & Launching Event
EQ900 Private Showroom
EQ900 Launching Event
The President's Cup_Hyundai Motor Company Sponsored Marketing
Auto Camping Circuit Festival
Hyundai ECO-Driving Award


2014
K9 QUANTUM SQUARE
K9 MEDIA DAY & PRIVATE SHOWROOM
Auto Guangzhou (Guangzhou International Automobile Exhibition)
WIS (World IT Show)
BMS (Busan Mobility Show)
Auto China (BEIJING International Automotive Exhibition)
Hyundai Motors GMC(Global Marketing Conference)


2013
Genesis PRIVATE SHOWROOM
Genesis Launching Event
Alpheon VIP Invitation Golf Tournament & Healing Camp
Blade & Soul ‘The 3rd Soul Party' with 시스타
SMS (Seoul Mobility Show)


2012
G-Star
Hyundai Motor Company Brazil Plant Completion Ceremony
PYL Brand Launching Party
MIMS (Moscow International Motor Show)
WIS (World IT Show)
Auto China (BEIJING International Automotive Exhibition)


2011
i★Festival (i30 Launching Festival with YG&PSY)
WIS (World IT Show)
Hyundai Motor Brazil Plant Groundbreaking Ceremony
NC Mini Olympics
Auto Shanghai (Shanghai International Automobile Industry Exhibition)


2010
C200 1st Car Commemoration Ceremony & Export Shipment Ceremony
WIS (World IT Show)
NC Mini Olympics
FIFA World Cup (South Africa) Fan Park
HANGAME EX
NC Soft New Year's Party


2009
G-Star


2008
Genesis Launching Event in LA, New Jersey, Washington D.C
Innocean 3rd Anniversary Celebration Party
NC Soft New Year's Party
Innocean Vision Festival


2007
Innocean AD Forum
i30&Accent Guerrilla Roadshow


2006
Pixdix Launch Promotion
Busan New Port Opening Ceremony




2022 쌀창고등학교 POP-UP STORE


Seoul @Seongsu
Oct, 2022
 서울 성수동에서 햇반의 가상 세계관인 ‘쌀창고등학교’를 실감나게 구현한 팝업스토어를 기획했습니다. 

선택받은 쌀들만이 햇반을 꿈꾸며 모이는 ‘쌀창고등학교’의 세계관에 입각한 컨셉으로, 교훈에서부터 교가에 이르기까지 컨셉에 진심을 담아 세계관을 구축하여 안심할 수 있는 3無(無환경호르몬,  無방부제,  無첨가물) 먹거리로서 가장 안전하고 가장 건강한 즉석밥, 햇반의 브랜드를 만들었습니다. 

『3無를 실현해서 안식을 꿈꾸는 쌀창고등학교』  교훈 : 알면 알수록 마음이 놓이는 쌀창고등학교
  3無 커리큘럽 : 無첨가제 수업. 無환경호르몬 수업. 無방부제 수업
/
A pop-up store was launched in Seongsu-dong, Seoul, bringing to life the imaginative world of “Rice Warehouse High School,” the virtual universe of Hetbahn.

Set in a fictional high school where only the most carefully selected rice grains gather with dreams of becoming Hetbahn, the concept was developed with sincerity—from the school motto to the anthem—building a rich and immersive brand universe.

The experience emphasized Hetbahn as the safest and healthiest instant rice, highlighting its commitment to "3-Free" values: No Endocrine Disruptors / No Preservatives / No Additives

『Rice Warehouse High School, 
where rice dreams of peace through the 3-Free pledge.』
School Motto: The more you know, the more you trust.
Curriculum:
  • Additive-Free Class
  • Hormone-Free Class
  • Preservative-Free Class
Prev    Next